Gerrit Haaland, Director and DoP

About Me

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I’m an award-winning director, cinematographer, and writer, working on brand stories and corporate content beyond the traditional TV commercial.

Storytelling sits at the centre of my work. I enjoy digging into complex subjects and shaping them into films that are clear, engaging, and easy to understand. This usually requires more space than a 30-second TVC. I believe corporate films work best when they move away from advertising logic and develop a more distinctive narrative voice.

Over the years, I’ve worked across many formats — from classic film productions to interactive showroom installations and live event content. Still, two formats define my work: brand visions that explore possible futures of brands or technologies, and corporate documentaries, where my curiosity and love for learning drive the storytelling.
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I am an award winning director and writer for brand stories and corporate content beyond the traditional TV commercial. My passion is storytelling – I have this urge to explore stories deeply. Typically, this takes a bit longer than the thirty second TVC timeframe. I do believe that corporate films are better when they are not extended commercials, and find a more profound narrative voice.

I have embraced a wide variety of formats as a director, at times moving beyond traditional film to interactive showroom installations or live events in football stadiums. Still, a core body of work has emerged from that, with two favorite forms recurring. I have been given the opportunity to create several brand visions, fictional glimpses into the future of a brand or technology. On the other end of the spectrum, I absolutely love the corporate documentaries that are a staple of my work, where I can follow my urge to learn and understand new things.

AWARDS

• International Hamburg Short Film Festival, Audience Award

• International EMMY Award for Best Documentary

• Intermedia Globe Gold (multiple)

• Intermedia Globe Silver

• BOB - Best of Business Award, Silver

• IF Communication Design Award

• World Media Festival, GRAND Award

• German Award for Business Communication (dpwk)

• German Design Award, Gold

• Corporate Media Award – Award for High Standard




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