Gerrit Haaland

I am an award winning director and writer for brand stories and corporate content beyond the traditional TV commercial. My passion is storytelling – I have this urge to explore stories deeply. Typically, this takes a bit longer than the thirty second TVC timeframe. I do believe that corporate films are better when they are not extended commercials, and find a more profound narrative voice.

I have embraced a daunting variety of formats as a director, at times moving beyond traditional film to interactive showroom installations or live events in football stadiums. Still, a core body of work has emerged from that, with two favorite forms recurring. I have been given the opportunity to create several brand visions, fictional glimpses into the future of a brand or technology. On the other end of the spectrum, I absolutely love the corporate documentaries that are a staple of my work, where I can follow my urge to learn and understand new things.

Looking at what has changed since 2020, I see the "new normal" as a great challenge for brand storytelling. With restrictions on mobility and gatherings, we will need to create more and better online alternatives. I see a great future for virtual tours and interactive experiences. With significant experience in these fields, I am looking forward to help bringing brand communication to the next level in the time to come.